Etsy vs. Fiverr — What's the Difference?

Etsy is a global online marketplace where individuals can sell handmade items, vintage goods, and craft supplies. It caters primarily to those looking to buy unique, often customizable, physical products. In contrast, Fiverr is a platform designed to connect freelancers with clients for digital services such as graphic design, digital marketing, writing, and programming.

On Etsy, sellers set up individual shops to list their products at fixed prices, emphasizing the craftsmanship and uniqueness of each item. Whereas on Fiverr, freelancers offer services as "gigs" with set tasks and prices, often with options for different service levels and pricing packages.

Etsy charges a listing fee for each item and takes a commission from each sale, focusing on supporting sellers with tools for managing their shops and engaging with customers. On the other hand, Fiverr charges freelancers a percentage of each transaction, and emphasizes tools that help freelancers manage orders and communicate with clients.

The primary audience for Etsy is buyers looking for unique, often personalized items for gifts or personal use. In contrast, Fiverr's target audience is businesses and individuals needing specific tasks completed, typically on a short-term or project basis.

Etsy’s community aspect is strong, with an emphasis on supporting small businesses and encouraging connections between buyers and sellers through user profiles, reviews, and forums. Fiverr also has a community, but it is more focused on efficiency and getting tasks done quickly and professionally.