Flyer vs. Banner — What's the Difference?
By Tayyaba Rehman — Updated on September 17, 2023
A flyer is a small handout or brochure advertising an event or product, while a banner is a large piece of material displaying a slogan, advertisement, or design.
Difference Between Flyer and Banner
Table of Contents
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Key Differences
When comparing a flyer and a banner, the most evident distinction is their size and format. A flyer is typically a printed piece of paper or cardstock that provides information or promotes something. Banners, on the other hand, are large displays, often made of fabric or vinyl, intended to be seen from a distance.
A flyer is designed for distribution. This means it's often handed out to people, left on car windshields, or posted on bulletin boards. A banner is primarily designed for hanging or mounting, usually in a location where it can attract the attention of many, like at the entrance of a store or above a booth at a trade show.
The content and design considerations for a flyer and a banner differ significantly. Flyers often contain detailed information, such as event details, product descriptions, or special offers. Banners, given their size and viewing distance, typically display bold graphics and short, impactful messages to quickly grab attention.
The longevity and durability of a flyer and a banner vary. Flyers, being paper-based, tend to be more temporary and can wear out or become discarded quickly. Banners, especially those made of durable materials like vinyl, are designed to last longer and withstand various weather conditions.
In terms of cost and production, flyers are typically cheaper to produce, given their size and the materials used. Banners, due to their size and the quality of materials required, can be more expensive. Both, however, serve as effective marketing tools when used appropriately.
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Comparison Chart
Definition
Printed piece for distribution.
Large display for hanging.
Purpose
Detailed information or promotion.
Grab attention from a distance.
Material
Typically paper or cardstock.
Often fabric, vinyl, or heavy-duty material.
Durability
Temporary and less durable.
Longer-lasting and more resilient.
Cost and Production
Generally cheaper.
More expensive due to size and material.
Compare with Definitions
Flyer
A leaflet containing information or news.
The community center's flyer lists all their monthly activities.
Banner
A large piece of material displaying a slogan or design.
The team's supporters raised a banner at the match.
Flyer
A printed handout promoting an event or product.
I received a flyer about the upcoming music concert.
Banner
A long strip of cloth bearing a symbol.
The knight carried the king's banner into battle.
Flyer
A small paper advertisement distributed widely.
The store's latest offers are on the flyer.
Banner
A digital advertisement on a website.
The website displayed a banner ad for shoes.
Flyer
(architecture) An arch that connects a flying buttress into the structure it supports.
Banner
A banner can be a flag or other piece of cloth bearing a symbol, logo, slogan or other message. A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is called a banner of arms.
Flyer
A fast-moving person or thing.
As a track athlete, he was known as a real flyer.
Banner
A long strip of cloth bearing a slogan or design, carried in a demonstration or procession or hung in a public place
Students waved banners and chanted slogans
A nuclear disarmament banner was carried round the war memorial
Flyer
Variant of flier.
Banner
A heading or advertisement appearing on a web page in the form of a bar, column, or box
A banner ad
Flyer
That which flies, as a bird or insect.
Banner
Excellent; outstanding
The company was having a banner year
Flyer
A machine that flies.
Banner
A piece of cloth attached to a staff and used as a standard by a monarch, military commander, or knight.
Flyer
(dated) An airplane pilot.
Banner
The flag of a nation, state, or army.
Flyer
A person who travels by airplane.
Banner
A piece of cloth bearing a motto or legend, as of a club.
Flyer
A leaflet, often for advertising.
Banner
A headline spanning the width of a newspaper page.
Flyer
The part of a spinning machine that twists the thread as it takes it to and winds it on the bobbin
Banner
A rectangular space with text or graphics, especially an advertisement, running across the top of a webpage or other online document.
Flyer
A person who is lifted and/or thrown by another person or persons.
Banner
(Botany) See standard.
Flyer
(firearms) A stray shot away from the group on a target.
Banner
Unusually good; outstanding
A banner year for the company.
Flyer
A standard rectangular step of a staircase (as opposed to a winder).
Banner
To supply with banners.
Flyer
A female kangaroo; a roo; a doe; a jill.
Banner
To give a banner headline to (a story or item) in a newspaper.
Flyer
A leap or jump.
Banner
A flag or standard used by a military commander, monarch or nation.
Flyer
A risky investment or other venture.
Banner
(by extension) The military unit under such a flag or standard.
Flyer
(informal) A fast-moving person or thing.
Banner
(by extension) A military or administrative subdivision.
Flyer
(sports) A false start
Banner
Any large sign, especially when made of soft material or fabric.
The mayor hung a banner across Main Street to commemorate the town's 100th anniversary.
Flyer
(intransitive) To distribute flyers (leaflets).
Banner
A large piece of cloth with a slogan, motto, or emblem carried in a demonstration or other procession or suspended in some conspicuous place.
Flyer
(transitive) To distribute flyers in (a location) or to (recipients).
Banner
A cause or purpose; a campaign or movement.
They usually make their case under the banner of environmentalism.
Flyer
One that uses wings.
Banner
(journalism) The title of a newspaper as printed on its front page; the nameplate; masthead.
Flyer
Anything that is scattered abroad in great numbers as a theatrical programme, an advertising leaf, etc.
Banner
A type of advertisement on a web page or on television, usually taking the form of a graphic or animation above or alongside the content.
Flyer
One in a flight of steps which are parallel to each other(as in ordinary stairs), as distinguished from a winder.
Banner
(heraldry) The principal standard of a knight.
Flyer
The fan wheel that rotates the cap of a windmill as the wind veers.
Banner
A type of administrative division in Inner Mongolia and Tuva, made during the Qing dynasty; at that time, Outer Mongolia and part of Xinjiang were also divided into banners.
Flyer
A small operation not involving ? considerable part of one's capital, or not in the line of one's ordinary business; a venture.
Banner
One who bans something.
Flyer
An advertisement (usually printed on a page or in a leaflet) intended for wide distribution;
He mailed the circular to all subscribers
Banner
Exceptional; very good.
Flyer
Someone who travels by air
Banner
(transitive) To adorn with a banner.
Flyer
Someone who operates an aircraft
Banner
To display as a banner headline.
Flyer
A brochure advertising services or products.
The travel agency handed out a flyer showcasing exotic destinations.
Banner
A kind of flag attached to a spear or pike by a crosspiece, and used by a chief as his standard in battle.
Hang out our banners on the outward walls.
Banner
A large piece of silk or other cloth, with a device or motto, extended on a crosspiece, and borne in a procession, or suspended in some conspicuous place.
Banner
Any flag or standard; as, the star-spangled banner.
Banner
Long strip of cloth for decoration or advertising
Banner
A newspaper headline that runs across the full page
Banner
Unusually good; outstanding;
A banner year for the company
Banner
A headline stretching across the top of a page.
The newspaper had a banner declaring the election results.
Banner
An outstanding or excellent example.
Her latest book is a banner achievement in her writing career.
Common Curiosities
What's the primary purpose of a flyer?
A flyer's main goal is to provide detailed information or promote an event, product, or service.
Where are banners typically displayed?
Banners are usually hung in high-visibility areas, such as outside stores or at events.
Can I include detailed product info on a banner?
While possible, banners are best with short, impactful messages due to their viewing distance.
How long does a flyer usually last?
Flyers, being paper-based, are temporary and can wear out or become discarded quickly.
Do banners always promote something?
Not always. Banners can also celebrate, inform, or represent a group or cause.
Are digital banners effective for online advertising?
Yes, digital banners, when designed well, can effectively drive traffic and conversions.
Can a flyer be digital?
Yes, digital flyers can be shared via email or social media.
Are flyers only used for advertising?
No, while many flyers advertise, they can also inform, educate, or announce.
What materials are banners made of?
Banners can be made of fabric, vinyl, or other durable materials.
How are flyers typically distributed?
Flyers can be handed out, mailed, left on cars, or posted on boards.
Is it expensive to produce a banner?
Banners can be costlier than flyers due to size and material, but prices vary.
How long can a banner be displayed outdoors?
If made of durable material, banners can withstand various weather conditions for extended periods.
What should be considered when designing a flyer?
Consider audience, purpose, aesthetics, and the amount of information to convey.
What's the difference in design between a flyer and a banner?
Flyers have detailed info, while banners prioritize bold graphics and short messages.
Where can I print a large banner for an event?
Many print shops and online services offer banner printing.
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Written by
Tayyaba RehmanTayyaba Rehman is a distinguished writer, currently serving as a primary contributor to askdifference.com. As a researcher in semantics and etymology, Tayyaba's passion for the complexity of languages and their distinctions has found a perfect home on the platform. Tayyaba delves into the intricacies of language, distinguishing between commonly confused words and phrases, thereby providing clarity for readers worldwide.
