Gyaru vs. Ganguro — What's the Difference?

Gyaru fashion emerged in Japan during the 1990s as a statement against traditional Japanese beauty standards, showcasing a preference for westernized looks with dyed hair, artificial nails, and distinctive makeup. Ganguro, a more extreme subset of Gyaru from the late 1990s, took these elements further with deep tans, white makeup on the lips and around the eyes, and brightly colored outfits, creating a striking contrast.

The Gyaru style encompasses a variety of substyles, each with its own characteristics, ranging from the relatively subdued and feminine Hime Gyaru, with its princess-like aesthetics, to the more casual and wearable Kogal Gyaru, often associated with high school fashion. Ganguro, however, is more singular in its approach, focusing on the distinct look of dark tans and vibrant fashion, and is less varied than the broader Gyaru culture.

Culturally, Gyaru fashion is associated with a youthful rebellion against societal norms and an embrace of individuality and conspicuous consumption. Ganguro, as a part of the Gyaru movement, pushes these themes to an extreme, often attracting attention and controversy for its radical departure from conventional Japanese aesthetics.

The popularity of Gyaru fashion has seen various phases, with its peak in the 2000s and a gradual decline thereafter. Ganguro, in particular, saw a sharp rise and fall within this timeline, becoming less common in the 2000s as new trends emerged within the Gyaru culture and broader fashion landscapes.

Community and social aspects are significant in both Gyaru and Ganguro cultures, with followers often gathering in specific districts of Tokyo, such as Shibuya, to socialize and showcase their fashion. Magazines and social media have played crucial roles in the spread and evolution of these styles, creating a sense of belonging and identity among enthusiasts.