Poster vs. Banner — What's the Difference?

A poster is typically a printed paper that can be affixed to a wall or vertical surface. It usually features images, text, or a combination of both, designed to promote or advertise a product, event, or idea. Posters are often used for decorations or to convey information within a limited space and are a staple for movies, concerts, and other events. Banners, in contrast, are larger pieces of fabric or similar material that bear a slogan, message, or design. They are intended to be hung or draped across spaces, indoors or outdoors. Banners are more flexible in terms of size and shape and are often associated with public announcements, protests, or celebrations.

While posters are primarily designed to be viewed up close for detailed information, banners are made to be seen from a distance. Posters are more often used in indoor settings such as shops, classrooms, or movie theaters, whereas banners are versatile enough to be used both indoors and outdoors in places like sports events, trade shows, and parades.

The design approach for posters is usually more intricate, taking into account the layout, typography, and aesthetics suitable for close viewing. Banners are designed with simplicity and legibility in mind, often with larger, bolder text and images to capture the attention of people passing by at a distance.

Both posters and banners serve as mediums for communication and advertising. While they share some similarities, their applications, design considerations, and materials vary greatly to cater to their specific usage scenarios.