Target vs. Super Target — What's the Difference?

Target stores are well-known for offering a variety of general merchandise, including clothing, electronics, toys, and home goods. They provide a convenient shopping experience for customers looking for a wide range of products under one roof. On the other hand, Super Target stores expand on this concept by including a full grocery section with fresh produce, meat, and bakery items, making it a one-stop shop for all shopping needs.

In terms of size, Super Target stores are typically larger than regular Target stores. This additional space allows for a wider selection of items and more specialized departments, such as a larger home goods section or an extensive electronics area. Whereas, regular Target stores might have a more curated selection of items due to space constraints.

Amenities in Super Target stores often include features like a Starbucks, an in-store pharmacy, and sometimes even optical and clinic services. These additions aim to enhance the shopping experience by offering services that complement the retail offerings. Regular Target stores may offer some of these amenities but to a lesser extent due to size and design limitations.

The shopping environment in a Super Target is designed to cater to a weekly shopper, with a layout that emphasizes ease of access to groceries and daily necessities. In contrast, regular Target stores might focus more on general merchandise, seasonal items, and fast fashion, catering to shoppers looking for specific items rather than doing a week's worth of grocery shopping.

Despite these differences, both Target and Super Target stores share the brand's commitment to providing a clean, welcoming, and well-organized shopping environment. They both offer Target's proprietary brands, designer collaborations, and exclusive products that appeal to a wide range of customers.